Performics Veterans Shamberg and Krauss Focus on Continuing Momentum at Performics U.S.
CHICAGO (October 23, 2017)—Performics, the performance marketing agency of Publicis Media, has promoted Scott Shamberg, formerly U.S. President, to U.S. Chief Executive Officer and Amy Krauss, formerly EVP, Agency Solutions, to U.S. Chief Operating Officer.
Scott Shamberg has served as Performics U.S. President since January 2015, driving 20+% growth in the Performics U.S. business in each of the last three years, and growing U.S. staff from 300 to 600+ employees.
In his new role as U.S. CEO, Shamberg will report to David Gould, Performics Global Brand President, and will oversee the entire U.S. Performics business inclusive of the Performance Practice teams embedded across Publicis Media agencies.
David Gould said, “I’m thrilled to announce that Scott will be taking on the U.S. CEO role. Under Scott’s leadership, we’ve integrated our performance media, content, analytics and planning solutions to solve business issues for Performics and Publicis clients. Scott has been instrumental in launching our Commerce Direct (Amazon/marketplaces) product and the Performance Suite of analytics tools, helping to drive results for clients. I know he’ll accelerate this growth as U.S. CEO.”
Amy Krauss, a Performics veteran since 2007, most recently led business operations and resource management as EVP, Agency Solutions. Prior to this role, Krauss headed the Performics Client Solutions team, delivering strategy, audience insights and optimization of clients’ performance marketing programs.
In her new role as U.S. COO, Krauss will oversee the delivery of capabilities across the Performics U.S. network. She will continue to report to Shamberg and serve as a member of the U.S. Executive Committee.
Shamberg commented, “In her time at Performics, Amy has touched every aspect of our business, from fueling internal culture to building deep client relationships and empowering teams to more efficiently and effectively drive business outcomes for clients. As our capabilities continue to expand beyond search marketing—to content, analytics, social, display, commerce—there’s no one better suited than Amy to unlock the potential of these capabilities for clients.”
As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit www.performics.com.
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