Posted by Natalie Brumley, Product Marketing Manager (Paid Search)
iRobot sought to grow their paid search program in the U.S. and Canada, aiming to increase sales, traffic and brand awareness. Performics’ experts restructured the campaign and updated keywords to drive sales and revenue from targeted consumers in both markets. Results of the revamped program include a U.S. paid search sales increase of 121% YOY and a Canadian sales increase of 280% YOY.
Read the full iRobot case study here.