Posted by Andrew Caravella, Product Marketing Manager (International)
After running a successful U.S. paid search program, Northern Tool wanted to establish a footprint in the U.K. Northern Tool’s goals were to increase brand awareness, gain market share and grow sales. Performics executed a five-phase PPC strategy to meet these goals. The results exceeded Northern Tool U.K.’s monthly sales volume targets while consistently keeping costs low. Read the full case study.