At Performics, we're leveraging analytics to construct strategies to achieve holistic (paid + organic) search performance. The below case studies illustrate how OneSearch testing and learning can answer questions like:
- What’s the optimal mix of paid and organic search? How do we properly diversify traffic sources to avoid overexposure to organic search volatility?
- Can we boost paid search position to maintain lead/sales volume if organic position falls? Can we drop paid search position for keywords that rank highly in organic search and still achieve our goals?
- Does dominating the SERP in both paid and organic boost traffic, sales/leads & brand awareness at an efficient cost?
Take a look at the below presentation to see how we're using a "test and learn" OneSearch approach for our clients: