Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team

United States

Channel Insights


-Google+ a Ghost Town as Brands Decamp for Pinterest (AdAge)

  • Rather than challenge Facebook and Twitter for mindshare, Google is a distant fourth to Pinterest, with its “pin it” button now appearing alongside Facebook and Twitter
  • According to comScore, the average Google+ user spends three minutes on the platform every month, compared to 405 minutes for Facebook users. The average time spent by each Pinterest user per month is 50 minutes, per comScore
  • Nevertheless, Google+ still has potential to have an impact on paid search
  • Read the full article here

-Proof That Pinterest Drives Sales, And Its Fans Spend Big (Pinterest)

  • Visits from Pinterest have jumped 145% since January this year, and, as a source of revenue for stores, Pinterest now contributes 17% of social media traffic–up from 1% in Q2 last year
  • Pinterest shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites
  • Pinterest pins with prices get 36% more likes than those without
  • Read the full article here

-Women Click on More Facebook Ads (eMarketer)

  • In Q4 2011, U.S. women on Facebook were 12% more likely than men to click on ads
  • The average clickthrough rate for men on Facebook ads was 0.066% in Q1 of this year and 0.048% in Q2
  • Women, by contrast, clicked at rates of 0.073% in Q1 and 0.063% in Q2—differences of 10.6% and 31.3%, respectively
  • eMarketer estimates U.S. advertisers will spend $2.58 billion on the site this year, with another $2.48 billion coming from advertisers elsewhere in the world


-Google Chrome Becomes World’s Most Popular Web Browser (Search Engine Watch)

  • Google Chrome overtook Microsoft’s Internet Explorer to become the world’s most popular web browser for a full week for the first time in its history
  • Asia and South America contributed heavily to Chrome’s traffic boom, with Internet Explorer and Firefox remaining North America and Europe’s dominant web browsers
  • Chrome overtook IE in early May and unlike previous occasions, has yet to cede top spot back to Microsoft’s browser
  • Read the full article here

-Bing’s Visual Search Is Gone (Has Been For A While, Actually)

  • The “Visual Search” tool/interface that Bing launched in 2009 with a unique interface that used Silverlight technology to let searchers view a large set of images and data is no longer available
  • For instance, if you type in “dog breeds,” it organizes them for you in a grid of images that you can scroll through using a slider on the right
  • This will not affect any search campaigns
  • Read the full article here


-Tablets Driving Larger Order Values Than Smartphones and Desktop (Forrester &

  • 49% of retailers reported that the average order value via a tablet device is now higher than desktop
  • The average order value of people shopping via tablet device is approximately $160 compared with $134 for those making a purchase via a smartphone
  • The site conversion rate for smartphones is 1% vs. 2.4% for tablets
  • As a percentage of retailers’ total Web sales in 2011, tablet sales were 3.2% and smartphone sales were 1.5%
  • Read more about the report here


-The Future of Gamification (Pew Internet)

  • “Gamification” has emerged as a way to describe interactive online design that plays on people’s competitive instincts and often incorporates the use of rewards to drive action. Report findings include:
  • By 2020, there will have been significant advances in the adoption and use of gamification
  • While it has some drawbacks, gamification offers advantages in encouraging behaviors and generating measureable feedback
  • Game-like approaches are generally a pandering to people’s already overmet desire to be entertained
  • Read the full report here


-1 in 5 Videos Viewed Online Last Month Was An Ad (comScore)

  • Americans watched 37 billion online videos on sites like YouTube, Yahoo! and Facebook in April
  • In total, 181 million U.S. Internet users watched an average of 1,307 minutes of online videos last month
  • U.S. Internet users watched almost 9.5 billion video ads last month. That’s about 60 ads per viewer.
  • As for video ads, Hulu leads the pack here with 1.6 billion ads streamed last month
  • Google is a close second with 1.3 billion ads delivered, followed by BrightRoll and video ad exchange
  • Read the full article here

Global Insights


-Ecommerce in China: How the World’s Biggest Market Buys Online (Mashable)

  • The size of China’s ecommerce market is expected to more than triple over the next three years, with sales reaching $420 billion by 2015
  • China has an estimated 193 million online shoppers, more than any other country
  •  By 2015, those shoppers will be spending $1,000 per year online—the same amount that the U.S.’s 170 million online shoppers currently spend annually
  • A number of factors are driving the growth: One is the increase of China’s middle class, which is expected to balloon from 200 million to 800 million people over the next 20 years
  • Big players include: The three big Internet companies in China are Alibaba, Baidu and Tencent, which dominate three different categories of the market: ecommerce, search and messaging, respectively.
  • Read the full article here

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