Achieved Higher Conversion Rates & Customer Acquisition at a Lower Cost

AHM - Achieved Higher Conversion Rates & Customer Acquisition at a Lower Cost

“We saved the AHM business $1.9m in media costs, while generating more acquisitions and a better conversion rate.”

Challenge

  • AHM repositioned itself as a no-nonsense health insurance provider
  • To coincide with the website relaunch we were briefed on a campaign to drive traffic and customer acquisition to increase market share and the total volume of new customers

Consumer

  • AHM’s audience are predominantly a young demographic, early 20s – 34, who are budget conscious, online savvy and looking for a mandatory health care solution

Strategy

  • To increase engagement, quotes and customer interaction through engaging ad copy on search engines and the Google Display Network, driving three main areas of visibility, traffic acquisition and conversion

Results

  • We saved the AHM business $1.9m in media costs while generating more acquisitions and a better year on year conversion rate of -951% CPA
  • An increase of 401% of customer acquisitions from previous year
  • The overall site conversion rate increased by 147%


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