{"id":52,"date":"2025-03-12T11:21:18","date_gmt":"2025-03-12T11:21:18","guid":{"rendered":"https:\/\/dev.performics.com\/?page_id=52"},"modified":"2026-02-03T11:25:37","modified_gmt":"2026-02-03T11:25:37","slug":"expertise","status":"publish","type":"page","link":"https:\/\/www.performics.com\/ro\/expertise\/","title":{"rendered":"Expertise"},"content":{"rendered":"\n
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Learn. Evolve.<\/strong><\/p>\n<\/div>\n\n\n\n

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Repeat.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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The future of performance marketing is <\/span>here.<\/span><\/strong><\/p>\n<\/div>\n\n\n\n

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At Performics, we combine identity-powered planning, AI-driven optimization and precision measurement to create connected media strategies that deliver measureable business outcomes across every channel.<\/p>\n<\/div>\n\n\n\n

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Concretely?<\/p>\n<\/div>\n\n\n\n

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We build performance ecosystems that drive results across 60+ markets worldwide, powered by industry-leading technology and generative AI. <\/p>\n<\/div>\n\n\n\n

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Plus human talent.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Real people.<\/strong> Not proxies.<\/span><\/p>\n<\/div>\n\n\n\n

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True performance starts with knowing your audience. At the core of our planning and activation is identity. We plan for and around real people, not proxies. Powered by Publicis Groupe’s proprietary identity solutions, we enrich first-party data to map the entire purchase journey. That means personalized, targeted messaging that boosts relevance and ROI at every touchpoint.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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First-party data<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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for personalized messaging<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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no matter the journey<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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The right placements<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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at the right time<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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for unparalleled growth<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Orchestrated<\/span> performance<\/strong><\/p>\n<\/div>\n\n\n\n

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We design connected media strategies that turn planning into a competitive advantage. Our proprietary strategy blends predictive analytics with a deep understanding of consumer behaviour to guide decisions across every channel, from streaming to shopping. Every media investment is purposeful, performance-driven and engineered to unlock growth.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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AI-optimized<\/strong> across channels<\/span><\/p>\n<\/div>\n\n\n\n

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Our AI-powered OneSuite bridges media platforms with intelligent fluidity across channels.
Anchored in data and driven by outcomes, Performics treats touchpoints as part of a single, connected performance portfolio, no matter the platform. Our integrated approach is powered by our high-performing, agile talent model, making every bid smarter and every campaign stronger.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Agile talent workflows<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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anchored in data<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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for one connected performance portfolio<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Triangulated measurements<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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with real-time adjustments<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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calibrated for precision<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Smarter <\/span>measurement<\/strong><\/p>\n<\/div>\n\n\n\n

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We don’t just measure. We calibrate for precision. OneSuite integrates a custom marketing mix with digital attribution for a transparent view of performance and ROI in near real time. Our signature triangulated measurement approach enables us to identify the point of diminishing returns, adjust in-platform goals in real time and reallocate spend for maximum impact, without increasing investment on your end.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Learn. Evolve. Repeat. The future of performance marketing is here. At Performics, we combine identity-powered planning, AI-driven optimization and precision measurement to create connected media strategies that deliver measureable business outcomes across every channel. Concretely? We build performance ecosystems that drive results across 60+ markets worldwide, powered by industry-leading technology and generative AI. Plus human […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"class_list":["post-52","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.performics.com\/ro\/wp-json\/wp\/v2\/pages\/52","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performics.com\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.performics.com\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.performics.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performics.com\/ro\/wp-json\/wp\/v2\/comments?post=52"}],"version-history":[{"count":1,"href":"https:\/\/www.performics.com\/ro\/wp-json\/wp\/v2\/pages\/52\/revisions"}],"predecessor-version":[{"id":666,"href":"https:\/\/www.performics.com\/ro\/wp-json\/wp\/v2\/pages\/52\/revisions\/666"}],"wp:attachment":[{"href":"https:\/\/www.performics.com\/ro\/wp-json\/wp\/v2\/media?parent=52"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}