Generational factors play a significant role in online consumer attitudes and perceptions. Compared to the youngest and oldest generations, who have the lowest digital satisfaction scores, Baby Boomers (ages 55-64) are the most satisfied, particularly with online privacy.
As digital natives, younger generations expect brands online to deliver quality content, easy accessibility and an overall seamless user experience. And because older generations are not accustomed to the ever-evolving Internet, constant changes can cause dissatisfaction with their digital experience. Because of this, brands should seek ways to please generations by evaluating ways to improve usability and user experiences.
To learn more, download a copy of the Digital Satisfaction Index™.