On January 19th, Performics introduced industry vet Scott Shamberg as President, Performics U.S. In his new role, Scott leads the U.S. business, focused on accelerating Performics’ marketplace momentum via our suite of data-driven performance marketing services. Scott reflects on his first four weeks: Four weeks. What can one accomplish over that time? One could lose 4-6 pounds the right way at an average of 1.5 pounds per week, the amount “they” say is healthy (they say a lot, you know). One could complete a cycle of performance enhancing drugs if they were so inclined. One could watch all 25 seasons of the Simpsons three times (522 episodes). That’s a lot of Homer. Or, one could start to hike the Appalachian Trail but that takes, on average, 5-7 months so one wouldn’t get very far. I attempted none of those things over the last four weeks (although I have probably already seen 80% of those Simpsons episodes) and instead completed my first 28 days at Performics. Starting a new job is a lot like the first days of school when you were a kid. You don’t know that many people, your first priority is to find the bathroom and you are a tad gun shy about being yourself. By the time my first day at Performics rolled around, I knew more than a handful of people, I quickly found the bathroom and I made the conscious decision to be myself from day one. That may sound like I had no fear of acceptance. Not true. It’s important to me that I be accepted, by the team, my peers and our clients. Said another way, it would be nice to be liked. I mean, I’m a likable guy. Funny, endearing, empathetic, genuine. That said, it’s more important that I’m influential. How can I be influential if I’m not being myself? Howard Schultz said, “one of the fundamental aspects of leadership…. is the ability to instill confidence in others when you yourself are feeling insecure.” That’s a quote that sounds eerily similar to Costanza’s “it’s not a lie if you believe it.” But I digress… It’s easy for anyone to feel insecure when not being himself. For me, that means not staying true to my character. So I decided that is what I would do. From day one, be myself, rely on my character. Then I found an article on Business Insider titled “5 Reasons You Shouldn’t Be Yourself at Work.” Great. My entire leadership approach blown up with one Google search. There was a line, though, that stood out: “…as you climb the ladder and influence more people, you may need to change your style in order to sell your ideas and motivate your team—even if it feels fake at first.” I’m an authentic guy. Feeling fake is more than unnatural, it scares me to death. Again though, I focused on letting my personality and character take the lead and I can honestly say I haven’t felt fake for a minute. I’ve stayed true to my character even in situations where it required me to get out of my comfort zone to be successful. Look, I’m a realist. I just started and know that some situations will be easier and some will be tougher. In some of those situations staying true to myself and my character will be easier said than done. It may be a struggle. But the struggle is significantly outweighed by the amazing opportunity for me here at Performics to harness the momentum the team worked so hard to create and build on it to elevate our work to new levels. Success means a real possibility that my reputation as a “likable guy” may not ring true for everyone. On this, however, I’ll take the advice of John Wooden: “Be more concerned with your character than your reputation. Your character is what you really are, while your reputation is what others think of you.” All of that. Four weeks.