Search Happenings

Posted by JC Longbottom, Marketing Analyst

From the Engines:

·         Google offers some tips on internal link architecture.

·         Now you can use Live Search without even leaving Facebook.

·         AdWords Editor 6.5 is released.

Other Topics of Interest:

·         eMarketer reports a shift in marketing spend from traditional to online.

·         Successful discounting strategies.

·         Internet advertising  is up 15 percent from 2007.

·         The Obama campaign uses search for reputation management, while McCain effectively employs landing pages after the debate.

Some Fun Stuff:

·         Google helps drunk e-mailers avoid embarrassment.

·         Japanese restaurant trains monkeys to be waiters.

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