Search Happenings

Posted by JC Longbottom, Marketing Analyst

From the Engines:

·         Yahoo! offers a little advice on how to get your search ad noticed.

·         Google Blog Search revamps its homepage and organizes posts into category clusters.

·         Microsoft demonstrates how match types affect paid campaigns.

Other Topics of Interest:

·         John McCain is a paid search maverick.

·         The Obama campaign aggressively buys debate keywords.

·         Kevin Ryan: search in tough economic times.

·         Google testing SERP description snippet lengths.

·         Use search volume data to plan paid search holiday budgets.

Some Fun Stuff:

·         Turtle grows a Mohawk.

·         Dog’s best friend: man saves his dog from a shark attack.

·         Spending money on Halloween makes you feel better.

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