Caiman: Direct Commerce Marketplace Management

Caiman is our proprietary Amazon advertising bid strategy, auction insights and analytics platform that speeds optimization and increases marketplace sales for brands. It enables granular reporting, performance pacing and bid/budget forecasting to extract additional performance from Amazon Ads.

How Does It Work?

Caiman enables Performics teams to extract data that speeds optimization frequency around bids, budget and targeting, to increase sales. Caiman includes campaign reporting, keyword reporting, grid-bidding, rule-triggered bidding, daily pacing and anomaly detection. For our clients running on Caiman, we’re able to provide daily keyword-level campaign data, pulled from a direct data feed from Amazon. This enables Performics teams to extract insights that speed optimization frequency around bids, budget and targeting, to increase sales

Results

2X

More Amazon sales for CPG brand

5.7X

Amazon return on ad spend (ROAS) for CPG brand

20%

Increase in average order value on Amazon for home goods retailer