Conversation to Commerce (C2C) is our global platform that scales and transforms third-party influential content into display, social, e-commerce and native formats, increasing business outcomes for .coms and on commerce marketplaces.
How Does It Work?
First, C2C monitors and qualifies brand relevant third-party content. It then converts that content into display, social, e-commerce and native digital ads and assets
We then distribute C2C media ads with specific KPIs. We build a retargeting pool off of that exposure and engagement
We then retarget consumers, with a relevant brand message, to drive traffic to brand websites or direct commerce platforms, increasing conversions
We also embed earned content on brand websites or commerce platforms to drive conversions
C2C benefits include:
Measurable positive impact on brand reputation and perception
Drives consumers through the funnel 4.6X faster
Reduces content marketing expenses and improves media efficiencies across all KPIs
Increases engagement with 2X more time spent on C2C ads vs. traditional/brand ads
Delivers implicit third-party credibility and validation to brand products or services