Conversion Optimization (CO) is the Performics approach to maximizing conversions, across channels, by creating and continuously testing relevant, impactful and focused online experiences. Conversion Optimization elevates owned assets to increase the effectiveness of paid media, in addition to ensuring seamless and aligned media and content experiences. We increase conversion rates through landing page testing and design, including personalization. Our process drives greater average order value (AOV), maximizes media spend efficiency and ties media and content together for a unified end-to-end experience.
How Does It Work?
To lift conversion rates on landing pages, we
- Enhance conversion impact through call-to-action (CTA) and a progressive conversion processes
- Strengthen the value proposition by providing the consumer a concise list of benefits on the landing page
- Add clarity and focus to the user’s next steps by offering frictionless choices and clear starting points with visual cues
Our solution includes:
- Consultative UX Guidance: Diagnosis of
site (heuristically and analytically) supported by consultative
recommendations for improving overall experience/design of impactful
- Active On-Site Performance Testing:
Methodical A/B and MVT (multi-variate testing) that focuses on the most
impactful opportunities to iteratively improve performance towards your
website goals and KPIs
- Data-Driven Personalization: Leverages all available data to deliver one-to-one personalized experiences across devices and channels