Darwin is the first and only web-based search optimization product suite designed to blend expertise in digital media optimization with algorithmic technology. Through bidding and budgeting features, media buyers can maximize performance for lead volume, profit and budget. Darwin is currently actively optimizing over $800 million in search marketing media.
Darwin first identifies the key strategies needed for a brand to drive business outcomes. It then overlays innovative, powerful and scalable technology over each strategy, equipping users to better optimize campaigns to those business outcomes:
Direct Response Client
Increase in Traffic
Decrease in average CPCs
Reduction in Optimization Hours