At Performics, we define social media marketing as a balance of media, content, insight and analytics to create measurable results from both participant “impressions” and “expressions.” Because the boundaries between Paid, Owned and Earned nearly dissolve inside of social platforms, acute measurement, strategy and reporting is critical.
Paid, Owned & Earned Social Strategy Development
Social Platform & Vendor Relationship Management
Branded Content Creation—Written & Visual
Content Standardization Across Social Channels
Owned Content Optimization
Social Performance Reporting & Cross-Channel Impact Measurement
Hyper Segmentation from First Party Data
Media Alignment with Search & Display Campaigns
Social Listening & Audits
Capturing the value of social is more than fan acquisition, engagement or community metrics, it is about driving a comprehensive and data-driven social media marketing strategy to activation.