Case study

As part of a Boston Consulting Group study, Performics, a ZenithOptimedia agency, and VivaKi tested how using advanced targeting techniques enabled by the DoubleClick unified stack compare with using standard targeting techniques.

February 24, 2015

DoubleClick Consumer Stories: Performics and VivaKi Test Advanced Targeting Techniques for Client

As part of a Boston Consulting Group study, Performics, a ZenithOptimedia agency, and VivaKi tested how using advanced targeting techniques enabled by the DoubleClick unified stack […]
June 9, 2014

Performics Harnesses the Power of Yahoo! Stream Ads to Efficiently Grow Conversions at a Lower Cost

Challenge: A large financial client sought to expand reach of brand and top performing generic keywords through a new rich ads initiative. While looking to expand […]
April 21, 2014

Performics Leverages Social & Display to Increase Paid Search Volume & Conversions

Challenge: A large entertainment client sought to increase brand keyword search volume to drive additional conversions. This client struggled to grow volume as it had maxed-out […]

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