customer acquisition

For years, audiences have been fragmenting.  Participants move seamlessly across screens, channels & devices, creating highly personalized experiences.  They interact with brands wherever & whenever they want.  For marketers, the speed of participants—and the data they leave behind—can be overwhelming.  For Performics, it’s what motivates us.  We embrace fragmentation to find participants by leveraging data sources (search keywords, engagement metrics, demographics, browsing behaviors, etc.).  We then engage participants with highly personalized experiences at the right bid, in real-time, to Activate Participation—shares, clicks, actions, leads & sales. 2014 will bring a host of new analytics, content & channel opportunities that will aid in activating participation, which we explore in our Report.  Our three major themes for 2014 include: 1.  Data Shadowing:  The trail of trackable data left behind as participants move across channels & devices 2.  Content A.I.: The science of real-time content production driven by analysis of user behavior 3.  Virtual Marketplaces: The expansion of access by shoppers to products beyond physical stores & native sites

December 17, 2013

Participation Activated: 2014 Trends Report by Performics

For years, audiences have been fragmenting.  Participants move seamlessly across screens, channels & devices, creating highly personalized experiences.  They interact with brands wherever & whenever they […]
August 20, 2012

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Performics Authored -Mobile Paid Search Heats Up this Summer Mobile CTRs—especially tablet […]
July 24, 2012

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Performics Authored -Engaging the 2012 Back-to-School Shopper During the 2011 back-to-school season […]
July 17, 2012

Performics Weekly Digital Research Recap

Posted by Cristina Lucero & Christina Mannarino, Performics Research & Insights Team United States Channel Insights Mobile -Over a Third of All U.S. Residents Use Mobile […]

Performics Newsletter

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