Engagement

Background
Redbox understands that its current customers are its best advocates. It also knows the growing social media marketplace is a great venue for engaging with customers. The company conducted a Facebook fan drive in early 2010 to better understand engagement and redemption rates, cost of fan acquisitions and other important metrics. After a successful test, Redbox teamed with Performics to help craft and implement a large-scale summer promotion.

Objective
Active on Facebook since 2009, Redbox sought to build a larger social media fan base and increase online customer engagement through a special 2010 summer promotion.

Objectives included:

  • Engage audience via simple, straightforward promotion
  • Grow number of Facebook fans Likes to 1 million
  • Surprise and delight new and existing customers

Download the full case study: Redbox Amplifies Social Media Through Facebook Fan Drive

September 29, 2010

Social Media, Customer Engagement Skyrockets From Facebook Fan Promotion

BackgroundRedbox understands that its current customers are its best advocates. It also knows the growing social media marketplace is a great venue for engaging with customers. […]

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