Global Marketing

Gone are the days when finance brands could optimize poor content to rank highly in organic results. SEO has given way to Performance Content—the art and science of creating engaging and useful experiences that, in turn, are awarded high organic rankings because they’re helpful to users. Finance brands should now focus on (1) quality content and (2) organic measurement. Read more:

July 31, 2014

Not Your Big Brother’s SEO: How Finance Brands Can Win on the New Organic SERP

Gone are the days when finance brands could optimize poor content to rank highly in organic results. SEO has given way to Performance Content—the art and […]
July 30, 2014

Performics Q3 Webinar: 5 Relevancy Strategies to Break Through and Engage: Search, Display, Social

Learn how to leverage relevancy to boost digital performance: analytics, channel integration, copy/landing page test & learn, Panda 4.0 & search retargeting. 5 Relevancy Strategies to […]
July 21, 2014

Social Snapshot: Retail

Check out the first edition of Performics new Social Snapshot which tracks social performance of industry leaders in retail- including industry averages and participant insight! Stay […]
July 18, 2014

Driving and Tracking Search-to-Store Performance

Driving and tracking search-to-store performance can be an uphill challenge for advertisers. Performics latest CMO Briefing shares insights and expertise on harnessing large volumes of cross-channel […]

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