Global Marketing

Posted by Andrew Caravella, Product Marketing Manager (International)

After running a successful U.S. paid search program, Northern Tool wanted to establish a footprint in the U.K. Northern Tool’s goals were to increase brand awareness, gain market share and grow sales. Performics executed a five-phase PPC strategy to meet these goals. The results exceeded Northern Tool U.K.’s monthly sales volume targets while consistently keeping costs low.  Read the full case study.

October 28, 2008

Performics Hits the Nail on the Head for Northern Tool in U.K. Market

Posted by Andrew Caravella, Product Marketing Manager (International) After running a successful U.S. paid search program, Northern Tool wanted to establish a footprint in the U.K. […]
October 23, 2008

Search Happenings

Posted by JC Longbottom, Marketing Analyst From the Engines: Google explains “first click free” to Web news publishers. Suggestions from Yahoo! on how to scare up […]
October 17, 2008

Search Happenings

Posted by JC Longbottom, Marketing Analyst From the Engines: • AdWords now showing separate search metrics for partners.• Incoming link advice from Google.• Yahoo! improves Content […]
October 10, 2008

Search Happenings

Posted by JC Longbottom, Marketing Analyst From the Engines: ·         Google offers some tips on internal link architecture. ·         Now you can […]

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