Posted by Heather Cohen, Account Manager
Last week, Google announced new one-line ad sitelinks that are available to all advertisers that meet a certain Quality Score. The Quality Score threshold is lower than two-line sitelinks.
The new format for sitelinks allows advertisers to show on more keywords. This new format has its own Quality Score threshold and serves as a one-line format vs. the prior two-line only format. This new format combines with the current sitelinks product and will serve automatically when ads meet the one-line quality threshold. Accounts no longer need to pre-qualify to run sitelinks. Sitelinks can now appear for your non-branded campaigns in addition to branded campaigns.
A few positives from this Google update include:
Possible negatives from this update include:
See below for an example of what the new sitelinks look like: