innovative technology

Posted by Dan Malachowski, Product Marketing Manager

The Consumer
According to Gartner, iPhone sales are expected to jump 28% in 2009.  iPhone controls 20% of the smart phone market (Gartner, March 2009).  Consumers are increasingly using their phones to shop online.  comScore notes that 23.7% of iPhone users accessed online retail sites in March 2009.  iPhone users are also visiting auction sites (23.6%) and making electronic payments (20.3%):

Mobile post 

The Advertiser
According to Forrester, US mobile marketing spend in 2009 will be $391 million.  Forrester projects 27% annual growth in U.S. mobile marketing to $1.3 billion in 2014.  Projections on mobile marketing growth vary widely.  For instance, eMarketer is more bullish, predicting that mobile ad spend will hit $3.3 billion by 2013.

This is Part 3 of a 3 part series on factors that are influencing consumer usage of the Web.

Part 1: The Economy
Part 2: The Continued Growth of Social

August 12, 2009

Influencers on Consumer Web Behavior: Factor #3, The Rise in Smart Phone Usage

Posted by Dan Malachowski, Product Marketing Manager The ConsumerAccording to Gartner, iPhone sales are expected to jump 28% in 2009.  iPhone controls 20% of the smart […]
August 11, 2009

Influencers on Consumer Web Behavior: Factor #2, The Continued Growth of Social

Posted by Dan Malachowski, Product Marketing Manager The ConsumerConsumers are still flocking to the social networks.  In June 2009, Twitter drove 44.5 million unique visitors worldwide, […]
August 10, 2009

The Differences Between Search & the Content Network

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July 31, 2009

Search Happenings

Posted by JC Longbottom, Associate New Business Manager From the Engines: ·         Big Yahoo!, Microsoft news. ·         Microsoft earnings down.  Hope to boost traffic on Bing […]

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