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Join us through the end of 2009 for a monthly webinar series as we take a fictitious online retailer, Stanley’s Sweaters, through the entire holiday sales process, including holiday planning, search engine optimization (SEO), landing page optimization (LPO), paid search optimization, competitive analyses, bid/budget management and paid inclusion (Yahoo! SSP).


Thursday, July 30, 2009

2:00pm Eastern/1:00pm Central




Stanley's sweaters 


Last month, Performics provided tips and tactics on how to create a strategic marketing plan for Stanley’s Sweaters, which included timelines and milestones for the next six months. Now, Performics experts will ensure that Stanley’s Sweaters is laying down a natural search foundation to ensure visibility before the holiday shopping rush.


Join Matt Miller, Director of Vertical Solutions, and Jonah A. Berger, Natural Search Optimization Specialist, for tips and tactics on how to increase your natural search visibility in preparation for the 2009 holiday season.  Jonah and Matt will guide Stanley’s Sweater through the initial steps of content optimization, including strategies on effective keyword research, targeting and optimization. Jonah and Matt will help Stanley’s Sweaters connect with the “right” humans who are actively seeking dog gifts this holiday season. All attendees will be entered in a drawing to win a free SEO analysis.


Performics’ Holiday Retail Strategy Webinar Series

June: Online Holiday Retail 2009: Tips, Tactics and Timelines for Success

July: Web Site Weightlifting: Increasing Visibility Through Content Optimization (SEO)

Aug: Web Site Weightlifting: Improving Conversion Rates with Relevant Content (LPO)

Sept: Paid Search Sub Series: Organizing PPC Campaigns to Manage Holiday Promotions

Oct: Paid Search Sub Series: Creating Relevant Offers in a Competitive Marketplace

Nov: Last Minute Tips to Save the Holiday Season: Holiday Checklist, SSP, Setting up Bids & Budgets for the Holiday Rush

Dec: Managing the After Holiday Rush: Merchandising- How to Clear Out Your Excess Holiday Inventory

Jan: Holiday Wrap Up: Review and Plan for 2010

July 28, 2009

Webinar Thursday: Increasing Visibility Through SEO; Win a Free SEO Analysis

Join us through the end of 2009 for a monthly webinar series as we take a fictitious online retailer, Stanley’s Sweaters, through the entire holiday sales […]
July 27, 2009

Bing’s First Month Performance

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July 24, 2009

Search Happenings

Posted by JC Longbottom, Associate New Business Manager From the Engines: ·         Google CPCs drop. ·         New Yahoo! homepage. ·         Yahoo! earnings: Profit increases, revenues fall. […]
July 21, 2009

Location, Location, Location: Paid Search Geotargeting Strategies for Retailers

Posted by Andrew Sandoval, Associate Account Manager Geotargeting services from Google, Yahoo!, and MSN allow advertisers to efficiently allocate search campaign resources at a local level.  […]

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