Posted by Cristina Lucero and Christina Mannarino, Performics Research & Insights Team
Highlighted below are emerging trends and insights from the week of August 21, 2011:
– New research reveals that personalized, curated content is key to effective mobile marketing (Communispace).
– If Mobile Is A Must, What Tactics Should You Use? (MediaPost)
– In-Stat Survey: Digital TV Users Expected To Shift To Tablets (Media News Daily).
– Google has announced that Google+ results are now going to be found in Google search results (Google).
– Facebook Seeks Acquisitions to Fend Off Google (Facebook).
– Facebook is betting that a focus on design will entice people to spend more time on the site, while adding mobile services can cater to the growing number of members using handheld devices.
– Facebook Tuesday unveiled a set of changes aimed at giving users more control over content they share via the social network (Facebook).
– Solid Ecommerce Spending Recovery Suggests Strong Holiday Season (eMarketer).
Back to School
– New Survey Finds Shoppers Using Smartphones And Tablets For Back To School (National Retail Federation).
– Back-to-College is where it’s At for Online Retailers (Search Engine Land).
– Gen Xers use more TV, online video and visit more ecommerce sites (eMarketer).
– New study provides data on media, shopping and social habits of millennials (Service Management Group and The Boston Consulting Group).
– Facebook’s ‘Like’ Button Declared Illegal in Germany (Facebook).
– Chinese social-networking site Renren signed an agreement with Microsoft's MSN to cooperate in areas of instant messaging and social networking (Reuters).
– Brands in Asia-Pacific are finding success through digital media (eMarketer).