Post by Kali Walker, Media Manager and Mary Sinker, Media Manager
Many advertisers have noted rising cost-per-clicks (CPCs) for brand terms running on Google. Where are the rises in click-costs coming from? We’ll cover some possible causes of this upward trend, as well as a few ways to combat it.
1) Google Raising Minimum CPCs
2) Fewer Ads on the Search Engine Results Page (SERP)
Ways to Combat Rising CPCs:
1) Headroom Testing
2) Monitor the SERP for Trademark (TM) Violations
3) Implement More Ad Extensions