Post by Caterina Merenda, Copywriter
The target audience depends on who you want to buy into your service or take interest in your product. Reaching a general English-speaking audience in copywriting is a doable task if you have these specific elements to support your writing:
And the list goes on.
When targeting a Hispanic audience, there are several additional factors to take into consideration. All these extra factors are tricky. There are so many variations of cultures and Spanish language making it difficult to tackle them all at once.
Companies may find themselves targeting consumers within North America that speak Spanish, but not all of these Spanish-speakers are from North America. Some are from South or Central America, and they all have different dialects and cultures.
Here are the 3 main difficulties we’ve noticed in targeting a Hispanic audience:
The headline must be no more than 25 characters and for these, both Spanish versions exceed that count. In this case, we would have to rearrange words and structure to keep the same messaging and content with less characters.
These recommended solutions to the main difficulties of targeting a Hispanic audience will give you a foundation to work upon when creating Spanish-related content for your next campaign.