Paid Search

Posted by Micheline Sabatte, Product Marketing Manager

Background

Chicago-based online apparel retailer, Threadless, teamed up with Performics to promote its “Summer Heatwave” sale. Threadless wanted to promote this special T-shirt sale with tees starting at $5 via Facebook ads.

 

Objectives

 

• Increase awareness of “Summer Heatwave” promotional event

• Drive sales at a reasonable ROI

Threadless 1

 Solutions

 

• Performics launched a Facebook CPC-bidded Social Ad campaign

• Created custom Facebook ads announcing “Summer Heatwave” sale

• Targeted all users 18 and older, and optimized ads over a 10-day period based on image performance

Threadless 2 

Results

• Campaign performed at a 3 to 1 return on ad spend and drove many new buyers to Threadless

October 15, 2009

Facebook Ads Drive Incremental Sales at 3-to-1 ROI for Threadless

Posted by Micheline Sabatte, Product Marketing Manager Background Chicago-based online apparel retailer, Threadless, teamed up with Performics to promote its “Summer Heatwave” sale. Threadless wanted to […]
September 29, 2009

Flexible Paid Search Campaign Structure Key to Holiday Success

Posted by Dan Malachowski, Product Marketing Manager One of the most important things you can do in preparation for the holiday rush is to make sure […]
September 28, 2009

Leveraging SEM Competitive Insights to Increase Conversions and Decrease Costs

Posted by Kristen Walker, Account Manager Continually monitoring the coverage, average position, search share of voice, ad copy and keywords of your competitors and affiliates is […]
September 18, 2009

Search Happenings

Posted by Dan Malachowski, Product Marketing Manager From the Engines: ·         DOJ looking more closely at Microsoft-Yahoo! search deal.  Does Yahoo! have a plan B? ·         […]

Performics Newsletter

[raw]



[/raw]