Paid Search

Posted by JC Longbottom, Associate New Business Manager

From the Engines:

·         Google Q2 earnings.

·         Google to launch Chrome operating system.

·         Microsoft: Bing month one stats.  Compete says different, so does comScore.

·         Facebook hits 250 million users, gains 50 million in 3 months.

Other Topics of Interest:

·         Cash for tweets.

·         Customers trust reviews from virtual strangers.

·         AdAge: What your favorite social network says about you.  71% of people say they can’t live without Facebook.

·         Local advertisers moving to social networks.

·         Chief Marketer: Making sense of consumers’ recession behavior.

Some Fun Stuff:

·         Drunken badger stops traffic.

·         The turtles and the jets.

·         Smoking will cost you.

July 17, 2009

Search Happenings

Posted by JC Longbottom, Associate New Business Manager From the Engines: ·         Google Q2 earnings. ·         Google to launch Chrome operating system. ·         Microsoft: Bing month […]
July 14, 2009

Use Keyword Expansion to Increase Sales and Decrease CPCs

Posted by Maren Wesley, Associate Account Manager Continually expanding your paid search keyword list helps to (1) drive incremental sales by cost-effectively increasing keyword coverage to […]
July 8, 2009

Using Spotlight Tag Bidding to Manage Multiple Products with Multiple Margin Goals

Posted by Joe Owens, Account Manager & Sachin Gadhvi, Account Director Spotlight Tag Bidding is a great way for marketers that manage multiple products with multiple […]
July 7, 2009

Test Keyword Positions to Combat Bid Inflation

Posted by Chaffee Benson, Associate Account Manager   Decreasing your keyword bid to test your keyword position is a good strategy to uncover your optimal cost […]

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