Paid Search

Posted by JC Longbottom, Associate New Business Manager

From the Engines:

·         Hunch: a new decision engine.  Hunch told me to eat my Cheetos with chopsticks.

·         Engines race to deliver real-time search.

Other Topics of Interest:

·         Promote your social media presence.

·         Twitter’s tremendous growth levels off in May; Facebook keeps growing and finally outpaces MySpace in the US.  Users rush for Facebook vanity URLs.

·         Is Google scared of Bing? Google markets itself with new explore Google Search page to illustrate that Google’s always had Bing features that users like.  Early Bing share stats from comScore, compete and Hitwise.  Bing vs. Google eye tracking.

·         Google and DoubleClick ad platforms to combine.

·         Possible behavioral-ad targeting legislation to come down this fall.

·         A state department official emailed Twitter to request that they put off scheduled maintenance due to the crucial role Twitter was playing in the election in Iran.

Some Fun Stuff:

·         “We’re closing up.” “Thanks for letting me know, see you tomorrow.”

·         Two outlaw cows flee ranch and cross state lines.

June 19, 2009

Search Happenings

Posted by JC Longbottom, Associate New Business Manager From the Engines: ·         Hunch: a new decision engine.  Hunch told me to eat my Cheetos with chopsticks. […]
June 16, 2009

Creating an Integrated Marketing & Paid Search Campaign for a New Product Launch

Posted by Michael Stanczak, Account Manager   Paid search is a critical piece of a successful new product launch.  Here are the steps to ensure that […]
June 15, 2009

What Are We Doing Here? The Importance of Setting Goals in Performance Marketing

Posted by Brad Beiter, Account Director So you find yourself at a nice little Fortune 500 company.  You’re charged with managing the organization's performance marketing initiatives.  […]
June 12, 2009

Search Happenings

Posted by JC Longbottom, Associate New Business Manager From the Engines: ·         Google launches Google Translator Toolkit. ·         Google supports National Broadband Plan. ·         Get your […]

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