Paid Search

Posted by JC Longbottom, Associate Product Marketing Manager

From the Engines:

·         Google mobile book search gives 1.5 million books to your phone.

·         Google: how images can drive search clicks.

·         YouTube: top Super Bowl ads.

Other Topics of Interest:

·         Nielson: Google search volume surges 28.5% from January ’08 to ’09.

·         Denny’s free breakfast Super Bowl ad scores huge online buzz.

·         Paid search coupon strategies to drive traffic to offline stores.

·         Managing your personal image on Google.

·         Google dismisses Click Forensics’ click fraud report that fraud rose 17.4% in Q4.

Some Fun Stuff:

·          Injured deer takes himself to the vet.

·         Cowboy party with fake guns broken up by armed police.

February 13, 2009

Search Happenings

Posted by JC Longbottom, Associate Product Marketing Manager From the Engines: ·         Google mobile book search gives 1.5 million books to your phone. ·         Google: how […]
February 12, 2009

4 Reasons for Search in the Economic Downturn

Posted by Dan Malachowski, Product Marketing Manager (Search and Performance Media) 1. Accountability: When the economy is down, advertisers’ budgets may force them to focus less […]
January 30, 2009

Search Happenings

Posted by JC Longbottom, Marketing Analyst From the Engines: ·         MSN: Paid search tips for Valentine’s Day. ·         Yahoo! beats expectations: search strong. ·         Google makes […]
January 28, 2009

Earnings Reports Show Search’s Strength in Tough Economy

Posted by Dan Malachowski, Product Marketing Manager (Search and Performance Media) Google and Yahoo! beat analyst expectations last quarter (October-December 2008) and Microsoft fell just short.  […]

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