Paid Search

Posted by JC Longbottom, Marketing Analyst

The Economy: Online Advertising and Retail

·         What does a traditional advertiser have to say about online advertising’s future?

·         eMarketer’s Ramsey says “keep the faith.”

·         Forrester: 35% of e-tailers predict business will beat expectations in the year ahead.

Other Topics of Interest:

·         Co-founder of Wikipedia believes that authenticity and quality are crucial in an age of participatory media.

·         Cure SEO implementation problems.

·         What paid search keywords are McCain and Obama buying?

·         Compare Presidential candidate quotes on Google.

Some Fun Stuff:

·         Search engine rap battle.

·         Where’s the “Any” key?

·         Can rubber ducks help track a moving glacier?

September 25, 2008

Search Happenings

Posted by JC Longbottom, Marketing Analyst The Economy: Online Advertising and Retail ·         What does a traditional advertiser have to say about online advertising’s […]
September 22, 2008

Performics Grows iRobot’s Paid Search Program

Posted by Natalie Brumley, Product Marketing Manager (Paid Search) iRobot sought to grow their paid search program in the U.S. and Canada, aiming to increase sales, […]
September 18, 2008

Search Happenings

Posted by JC Longbottom, Marketing Analyst Google has Been Busy This Week: ·         Google Quality Score improvements are being rolled out.  Get the scoop.Take […]
June 12, 2008

Getting the Most out of Canadian Paid Search Campaigns

Posted by Steve Durisin, Program Manager (Paid Search) Canada is expected to show exponential growth in paid search in the next few years.  Managing a Canadian […]

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