participant behavior

For years, audiences have been fragmenting.  Participants move seamlessly across screens, channels & devices, creating highly personalized experiences.  They interact with brands wherever & whenever they want.  For marketers, the speed of participants—and the data they leave behind—can be overwhelming.  For Performics, it’s what motivates us.  We embrace fragmentation to find participants by leveraging data sources (search keywords, engagement metrics, demographics, browsing behaviors, etc.).  We then engage participants with highly personalized experiences at the right bid, in real-time, to Activate Participation—shares, clicks, actions, leads & sales. 2014 will bring a host of new analytics, content & channel opportunities that will aid in activating participation, which we explore in our Report.  Our three major themes for 2014 include: 1.  Data Shadowing:  The trail of trackable data left behind as participants move across channels & devices 2.  Content A.I.: The science of real-time content production driven by analysis of user behavior 3.  Virtual Marketplaces: The expansion of access by shoppers to products beyond physical stores & native sites

December 17, 2013

Participation Activated: 2014 Trends Report by Performics

For years, audiences have been fragmenting.  Participants move seamlessly across screens, channels & devices, creating highly personalized experiences.  They interact with brands wherever & whenever they […]
October 31, 2013

Holiday 2013: An Omni-Channel Approach for Retailers

Retail sales are expected to rise 2.4% this holiday season (versus 3% last year ((ShopperTrak)).  This year, the Holy Grail in maximizing holiday performance will be […]
October 11, 2013

Performics Q3 2013 Benchmarking & Industry Developments Report: Paid Search, Mobile, PLAs

Performics has published our Q3 2013 Benchmarking & Industry Developments Report, which includes Y/Y and Q/Q benchmarks and insights from our aggregate client base in paid […]
January 17, 2013

The Search Implications of Windows 8: A Performics POV

Posted by Alex Johnson, Associate Account Manager Executive Summary•    Windows 8’s navigation is primarily based on Search—users are able to search within apps directly from the desktop. […]

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