Post by Caitlin Hanson, Performance Content Analyst
At Performics, I have learned to apply copywriting expertise and best practices further than advertisements and blog posts. Recently, I was presented with a challenge by a team of developers to create copy for a proprietary tool built in-house, which would be used by a number of teams around the world.
When developing content, regardless of its application, I find the following considerations a necessary foundation to build upon:
Partnering with my team of copywriters, content development experts, user experience (UX) and design experts, we created the following recommendations that should serve as a best practice when developing copy and language for a technological tool:
Following this process to create effective content can be helpful and applicable to many copywriting challenges and requests. If a brand is developing an application or tool for customers or other users, we can help! Our copywriters can work with developers to ensure a high quality, engaging user experience through language which will create higher adoption rates and more efficient use of the tool.
For more info on copywriting techniques for technical tools and applications, please contact your performance account team today.