search marketing strategy

Posted by Brad Beiter, Senior Program Manager (Natural Search)

Conductor’s recent Natural Search Trends of the Fortune 500 study quantifies the huge natural search opportunity still available for the world’s largest brands.  For instance, Conductor reports that 72% of the Fortune 500 ranked outside the top 100 Google natural search results for most of their paid search keywords.  While the majority of the Fortune 500 has incorporated paid search into their marketing strategy, they’ve yet to take advantage of natural search.  Not only does natural search drive 80% of search engine results page clicks, but an integrated paid and natural search strategy can create efficiencies that lead to lower paid search costs.

Download the entire Conductor study.

November 20, 2008

Majority of Fortune 500 Companies Still Lack Natural Search Visibility

Posted by Brad Beiter, Senior Program Manager (Natural Search) Conductor’s recent Natural Search Trends of the Fortune 500 study quantifies the huge natural search opportunity still […]
November 19, 2008

Perfomics Featured in DMNews

Posted by Melissa Severin, Manager, Corporate Communications Michael Kahn, Performics’ VP of Account Management and Marketing, recently contributed a column to DMNews titled “Thrifty Searchers Seek […]
November 17, 2008

Google Context Aware (Product) Gadget Ad

Posted by Michael Conway, Program Manager (Paid Search) Google’s Context Aware Gadget Ad looks similar to other Gadget Ads.  However, this gadget is a little bit […]
November 14, 2008

Search Happenings

Posted by JC Longbottom, Marketing Analyst From the Engines: ·         How Google uses its user interface to improve search quality. ·         Google: Use broad match to […]

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