search marketing strategy

Posted by Natalie Brumley, Product Marketing Manager (Paid Search)

iRobot sought to grow their paid search program in the U.S. and Canada, aiming to increase sales, traffic and brand awareness.  Performics’ experts restructured the campaign and updated keywords to drive sales and revenue from targeted consumers in both markets. Results of the revamped program include a U.S. paid search sales increase of 121% YOY and a Canadian sales increase of 280% YOY.

Read the full iRobot case study here.

September 22, 2008

Performics Grows iRobot’s Paid Search Program

Posted by Natalie Brumley, Product Marketing Manager (Paid Search) iRobot sought to grow their paid search program in the U.S. and Canada, aiming to increase sales, […]
September 22, 2008

SEO Tips for Mobile

Posted by Brad Beiter, Senior Program Manager, Natural Search As wireless devices become easier to use and data plans become less expensive, more people will start […]
September 18, 2008

Search Happenings

Posted by JC Longbottom, Marketing Analyst Google has Been Busy This Week: ·         Google Quality Score improvements are being rolled out.  Get the scoop.Take […]
September 8, 2008

Hear Performics Speak at SMX East NYC

Posted by Dan Malachowski, Product Marketing Manager If you’re planning on attending SMX East in October, register now at the early bird rate and make sure […]

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