Performics sought to increase positive awareness around a senior executive in the natural search listings and push negative listings down or off the first search engine results page (SERP).
Social media pages are increasingly ranking well on the SERP and can be leveraged to dominate the SERP for brand or executive name queries. Optimizing press releases and building incoming links to favorable pages can also aid in SERP reputation management. Tactics Performics employed to manage the executive’s SERP reputation included:
Our reputation management strategies pushed down a negative listing about the executive from ranking #3 on Google to ranking #8 on Google (below the fold). Another first page negative listing was pushed to the third page.