Performics drove year-over-year search sales growth for a technology client for over a decade even with direct revenue goals aggressively growing. The client sought to grow its performance marketing program outside search in order to:
Performics needed to find efficient content advertising opportunities that allowed enough scale to drive incremental revenue and immediate results.
Performics recommended utilizing bid-based text and display ads across the content networks and display advertising exchanges. Focusing on expanding the size and reach of the content program, Performics implemented a full suite of tactics including: