social media

Social networks are changing the way people participate with brands, resulting in new opportunities for companies. Performic S-Net social study category reports highlight findings specific to 18 different industries: alcoholic beverages, apparel, appliances, automotive, education, electronics, entertainment, financial services, food, healthcare/pharma, household, magazines/newspapers, non-alcoholic beverages, personal care, restaurants, sports related, telecommunications and travel.

S-Net used a 30-minute online survey to collect information from 2,997 U.S. respondents who access at least one social network weekly. The social media study responses were compiled, analyzed and trended against data in two waves in 2010 and 2011. The objective of this study was to determine how various segments of users participate with social networks in their daily lives, specifically with regard to the purchase process for different types of products and in relation to other media channels.

 

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August 8, 2011

Performics Social Media (S-Net) Category Study

Social networks are changing the way people participate with brands, resulting in new opportunities for companies. Performic S-Net social study category reports highlight findings specific to 18 […]
August 4, 2011

Social Media Impact Study: Majority Think Voicing Opinions on Social Networking Sites Can Influence Brand Business Decisions

 Educational institutions, sports and entertainment top list of most discussed categories on social networking sites CHICAGO – Performics, the performance marketing agency owned by Publicis […]
March 17, 2011

Shouting in an Empty Room: Why the Audience Matters More Than the Content When It Comes to Social Media

Posted by Theron Lalla, Associate Account Manager There seems to be two general schools of thought concerning when social media really took off. The first school thinks […]
August 11, 2010

Social Media: For Us, By Us

Posted by Theron Lalla, Associate Account Manager In the last several years, “social media” has become a term thrown around by companies who are determined to […]

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