The Featured Snippet: February 2019


The Featured Snippet is the official SEO newsletter of Performics and is dedicated to keeping you update-to-date with the latest SEO industry news, trends, and events – all in an easy-to-read, summed up format. See below for the latest version of The Featured Snippet.

In the February 2019 issue of The Featured Snippet:

  • Google Consolidates GSC Data by Canonicals
  • Moz to Update Domain Authority Metric
  • Google Revamps Test My Site Page Speed Tool
  • Bing URL Submission Process Updates
  • Google Explains How it Assesses E-A-T
  • Google Announces Domain Properties in GSC
  • Google Adds Product Markup Report
  • Google Algorithm Updates

Google Consolidates Google Search Console Data by Canonical URLs

Google announced a big change to how page metrics are collected in Google Search Console. Previously, the Performance Report credited metrics to the page URL that a user is referred by. Staring on April 10, Google will unify all page metrics by (Google-selected) canonical URL. The new and old version of the report will be available until April 10, 2019.

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Moz Updates Domain Authority Metric

Moz announced that they will update how they calculate their internal metric called “domain authority,” which is a score created to estimate the value of a given website and how well it will rank in SERPs. Moz explains that the new score will deliver a “better, more trustworthy metric than ever before.” The new “domain authority” metrics will be available on March 5, 2019.

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Google Revamps Test My Site Page Speed Tool

Google announced in February that they have rebuilt their Test My Site tool. With updates to the tool, Google explains that businesses can now see:

  • The speed of both their entire site and of individual pages
  • Whether their site/page speed is faster or slower compared to the prior month
  • Whether their site speed/page speed ranks Fast, Average, or Slow
  • How their site speed compares to others in the industry
  • The potential impact of site speed on revenue
  • A detailed list of recommended fixes to increase speed on up to 5 pages on their site
  • A complete report to share with their team

Here’s a quick look at the new features:

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Bing Updates URL Submission Process

Bing announced at SMX West that they are now allowing webmasters to submit up to 10,000 URLs per day through Bing Webmaster Tools. Previously, Bing Webmaster tools only allowed webmasters to submit up to 10 URLs per day. Below is a Tweet from Bing announcing the change:

Bing will continue to crawl pages but explained that the hope in the future is to not rely on crawling the web to find new content but to rely on webmasters to submit content to the search engine for indexation.

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Google Explains How its Algorithm Assesses E-A-T

Google published a lengthy white paper on its blog about how it fights disinformation. One of the main topics that gained a lot of traction/chatter in the industry was the section about E-A-T (expertise, authority, and trustworthiness). Below is the section found in the white paper that explains how Google’s algorithm assesses E-A-T:

Long story short: Google explains that they are putting more emphasis in their algorithm to help understand E-A-T. However, Google does not go into specifics on how E-A-T is exactly measured/calculated by its algorithm.

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Google Announces Domain-Wide Data in Google Search Console

Google announced a new feature in Google Search Console called “domain properties.” Domain properties shows data for all URLs under the domain name including all protocols, subdomains, and paths. This feature will provide webmasters a more complete view of websites across Google Search Console. Below shows a graphic provided by Google about how domain properties work:

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Google Search Console Adds Products to Enhancement Reporting Section

Google Search Console added a new report to help webmasters assess their product schema markup and how well it is performing ing Google search results. Below shows a screenshot of what the new report looks like and where to find it:

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Google Algorithm Updates

All algorithm updates were speculation and industry. All speculated algorithm updates were unconfirmed by Google. Here are February’s unconfirmed updates:


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