Typing, scanning, comparing, you know, those everyday behaviours that felt like part of a routine that’d be with us forever? Well, now they’re increasingly being absorbed into moments of quiet delegation. People still ask questions, but in the modern day these questions are often answered for us, wrapped up nicely and streamlined to feel reassuringly complete. Search already looks different for consumers, and the likelihood is they haven’t fully recognised the shift. Increasingly, people encounter answers before they encounter options. They’re met with explanations, summaries, or recommendations shaped by AI assisted experiences.
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About the Author:
Phil Crothers, Managing Partner, Performics UK