{"id":1043,"date":"2026-06-26T13:14:11","date_gmt":"2026-06-26T13:14:11","guid":{"rendered":"https:\/\/www.performics.com\/uk\/?p=1043"},"modified":"2026-06-26T13:14:11","modified_gmt":"2026-06-26T13:14:11","slug":"publicis-media-uk-commitment-to-the-iab-gold-standard-supply-chain-transparency","status":"publish","type":"post","link":"https:\/\/www.performics.com\/uk\/2026\/06\/26\/publicis-media-uk-commitment-to-the-iab-gold-standard-supply-chain-transparency\/","title":{"rendered":"Publicis Media UK Commitment to the IAB Gold Standard &amp; Supply Chain Transparency"},"content":{"rendered":"\n<p class=\"has-large-font-size\">At Publicis Media UK, we are committed to driving a <strong>transparent, efficient, and accountable programmatic ecosystem<\/strong>. Our support for the <strong>IAB Gold Standard<\/strong> is central to this ambition, ensuring that the inventory we buy, the data we use, and the partners we work with all meet the highest industry standards.<\/p>\n\n\n\n<p>As the programmatic landscape evolves, compliance is no longer just a baseline requirement\u2014it is a <strong>competitive advantage<\/strong>. We actively advocate that all partners align with the latest IAB frameworks and technical standards to unlock greater trust, performance, and future scalability.<\/p>\n\n\n\n<p>Below are the some of the key initiatives we prioritise and expect partners to adopt.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>1. SupplyChain Object<\/strong><\/p>\n\n\n\n<p>The <strong>SupplyChain object <\/strong>provides full visibility into the path an impression takes from publisher to DSP. Each step in the supply chain is represented as a \u201cnode\u201d, identifying every intermediary involved.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enables <strong>full transparency of resale activity<\/strong><\/li>\n\n\n\n<li>Supports <strong>Supply Path Optimisation (SPO)<\/strong><\/li>\n\n\n\n<li>Helps eliminate <strong>unnecessary intermediaries and cost leakage<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>2. DemandChain Object<\/strong><\/p>\n\n\n\n<p>The <strong>DemandChain object<\/strong> is the equivalent of schain on the demand side, providing transparency into how demand flows through platforms and intermediaries.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improves <strong>buyer transparency for publishers<\/strong><\/li>\n\n\n\n<li>Enables better understanding of <strong>value distribution across demand partners<\/strong><\/li>\n\n\n\n<li>Supports a more balanced and <strong>accountable ecosystem<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>3. Open Measurement SDK (OM SDK)<\/strong><\/p>\n\n\n\n<p>The <strong>Open Measurement Software Development Kit (OM SDK)<\/strong> enables standardised third-party measurement of ad viewability and verification across mobile and app environments.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creates <strong>consistent measurement standards<\/strong><\/li>\n\n\n\n<li>Reduces reliance on custom integrations<\/li>\n\n\n\n<li>Ensures <strong>independent verification of media quality<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>4. Transparency &amp; Consent Framework (TCF)<\/strong><\/p>\n\n\n\n<p>The <strong>Transparency &amp; Consent Framework (TCF)<\/strong> provides a standardised way to capture and communicate user consent signals under privacy regulations such as GDPR.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensures <strong>compliant data usage<\/strong><\/li>\n\n\n\n<li>Maintains <strong>user trust and regulatory alignment<\/strong><\/li>\n\n\n\n<li>Enables consistent consent signals across the ecosystem<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>5. ads.txt \/ app-ads.txt<\/strong><\/p>\n\n\n\n<p><strong>ads.txt (Authorised Digital Sellers)<\/strong> and <strong>app-ads.txt<\/strong> define which sellers are authorised to monetise a publisher\u2019s web and app inventory.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prevents <strong>domain spoofing and unauthorised selling<\/strong><\/li>\n\n\n\n<li>Increases <strong>buyer confidence in inventory authenticity<\/strong><\/li>\n\n\n\n<li>Supports clean supply curation<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>6. RefSettings<\/strong><\/p>\n\n\n\n<p><strong>RefSettings<\/strong> help define how often ads refresh, supporting a better balance between monetisation, user experience, media quality, and sustainability.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sets appropriate <strong>ad refresh rates<\/strong> so ads do not refresh excessively often<\/li>\n\n\n\n<li>Improves <strong>viewability<\/strong> by allowing ads sufficient time to be seen<\/li>\n\n\n\n<li>Helps reduce the <strong>carbon footprint<\/strong> of programmatic trading by limiting unnecessary ad calls and refreshes<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>7<\/strong><strong>. Updated Video Signals<\/strong><\/p>\n\n\n\n<p>Enhanced <strong>video signalling standards<\/strong> provide clearer information about video inventory, including format, placement, and playback environment.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improves <strong>targeting accuracy<\/strong><\/li>\n\n\n\n<li>Enables <strong>better optimisation and pricing<\/strong><\/li>\n\n\n\n<li>Reduces <strong>misclassification of inventory<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>8<\/strong><strong>. Ad Creative ID Framework<\/strong><\/p>\n\n\n\n<p>The <strong>Ad Creative ID Framework<\/strong> introduces a unique identifier for each ad creative, enabling consistent tracking across platforms.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enhances <strong>creative auditability and brand safety<\/strong><\/li>\n\n\n\n<li>Improves <strong>frequency management and reporting<\/strong><\/li>\n\n\n\n<li>Enables cross-platform <strong>creative-level insights<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>9<\/strong><strong>. VAST CTV Addendum<\/strong><\/p>\n\n\n\n<p>The <strong>Video Ad Serving Template (VAST) CTV Addendum<\/strong> expands video standards to address the specific needs of Connected TV (CTV) environments.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supports <strong>high-quality CTV ad delivery<\/strong><\/li>\n\n\n\n<li>Enables more consistent <strong>measurement and tracking<\/strong><\/li>\n\n\n\n<li>Improves <strong>user experience in CTV environments<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\"><strong>10<\/strong><strong>. Podcast Measurement Guidelines<\/strong><\/p>\n\n\n\n<p>The IAB <strong>Podcast Measurement Guidelines<\/strong> standardise how podcast audiences and ad impressions are measured.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provides <strong>consistent audience measurement<\/strong><\/li>\n\n\n\n<li>Increases confidence in <strong>audio investment<\/strong><\/li>\n\n\n\n<li>Enables cross-platform comparability<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator alignfull has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-large-font-size\"><strong>In Summary<\/strong><\/p>\n\n\n\n<p>The IAB Gold Standard is not just a certification\u2014it is a <strong>framework for building a better programmatic ecosystem<\/strong>.<\/p>\n\n\n\n<p>At Publicis Media UK, our approach is clear:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prioritise transparent supply<\/strong><\/li>\n\n\n\n<li><strong>Partner with compliant and forward-thinking platforms<\/strong><\/li>\n\n\n\n<li><strong>Drive adoption of industry standards that improve performance and accountability<\/strong><\/li>\n<\/ul>\n\n\n\n<p>By aligning on these principles, we can collectively deliver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher quality inventory<\/li>\n\n\n\n<li>Greater efficiency across the supply chain<\/li>\n\n\n\n<li>Stronger outcomes for our clients<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator alignfull has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-x-large-font-size\"><strong>Publicis Also Reaffirms Commitment to Better Ads Standards Through IAB Gold Standard Certification<\/strong><\/p>\n\n\n\n<p>At Publicis, we are proud to support the industry-wide efforts of the <a href=\"https:\/\/www.betterads.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coalition for Better Ads<\/a>, championing higher standards for digital advertising and placing consumer experience at the heart of everything we do.<\/p>\n\n\n\n<p>The Coalition for Better Ads brings together leading global organisations to improve the online advertising experience by identifying and reducing disruptive ad formats. Built on extensive consumer research, the Better Ads Standards set clear guidance on the types of ad experiences that can frustrate users\u2014such as intrusive pop-ups, auto-playing video with sound, and excessive ad density\u2014and provide a framework for creating more respectful, user-friendly advertising environments. <a href=\"https:\/\/www.betterads.org\/standards\/\">[betterads.org]<\/a>, <a href=\"https:\/\/admanager.google.com\/home\/resources\/feature-brief-better-ads-standards\/\">[admanager.google.com]<\/a><\/p>\n\n\n\n<p>Our support for these standards is embedded within our commitment to the IAB UK Gold Standard \u2014 a certification that recognises organisations driving a better, more transparent, and more sustainable digital advertising ecosystem. As part of this certification, adherence to the Coalition for Better Ads\u2019 principles is a core requirement, helping to ensure that the ads we deliver prioritise quality, brand safety, and positive user experience. <a href=\"https:\/\/www.iabuk.com\/goldstandard\">[iabuk.com]<\/a><\/p>\n\n\n\n<p>Publicis has long championed the IAB Gold Standard, working collaboratively across the industry to raise the bar for digital media practices. By aligning with the Better Ads Standards, we are not only improving the effectiveness of advertising for our clients, but also contributing to a healthier ecosystem\u2014one that builds trust with consumers and reduces the need for ad blocking through better, more relevant experiences. <a href=\"https:\/\/www.publicisgroupeuk.com\/news-and-views\/news\/publicis-media-uk-championing-the-iab-gold-standard-for-better-digital-advertising\/\">[publicisgroupeuk.com]<\/a><\/p>\n\n\n\n<p>We remain committed to evolving alongside industry standards, encouraging our partners and clients to embrace these principles, and continuing to play an active role in shaping a more responsible and sustainable future for digital advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Publicis Media UK, we are committed to driving a transparent, efficient, and accountable programmatic ecosystem. Our support for the IAB Gold Standard is central to this ambition, ensuring that the inventory we buy, the data we use, and the partners we work with all meet the highest industry standards. As the programmatic landscape evolves, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[5],"tags":[15],"class_list":["post-1043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-uk"],"_links":{"self":[{"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/posts\/1043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/comments?post=1043"}],"version-history":[{"count":1,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/posts\/1043\/revisions"}],"predecessor-version":[{"id":1044,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/posts\/1043\/revisions\/1044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/media\/1046"}],"wp:attachment":[{"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/media?parent=1043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/categories?post=1043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/tags?post=1043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}