{"id":988,"date":"2026-02-27T14:25:48","date_gmt":"2026-02-27T14:25:48","guid":{"rendered":"https:\/\/www.performics.com\/uk\/?p=988"},"modified":"2026-03-02T08:27:40","modified_gmt":"2026-03-02T08:27:40","slug":"ai-search-insurance-a-quiet-look-at-how-discovery-is-changing-in-insurance-and-financial-services","status":"publish","type":"post","link":"https:\/\/www.performics.com\/uk\/2026\/02\/27\/ai-search-insurance-a-quiet-look-at-how-discovery-is-changing-in-insurance-and-financial-services\/","title":{"rendered":"AI Search &amp; Insurance \u2013 A quiet look at how discovery is changing in insurance and financial services"},"content":{"rendered":"\n<p>Typing, scanning, comparing, you know, those everyday behaviours that felt like part of a routine that\u2019d be with us forever? Well, now they\u2019re increasingly being absorbed into moments of quiet delegation.&nbsp; People still ask questions, but in the modern day these questions are often answered for us, wrapped up nicely and streamlined to feel reassuringly complete.&nbsp; Search already looks different for consumers, and the likelihood is they haven\u2019t fully recognised the shift.&nbsp; Increasingly, people encounter answers before they encounter options. They\u2019re met with explanations, summaries, or recommendations shaped by AI assisted experiences.<\/p>\n\n\n\n<p>Read article:<\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-f67657b1-f376-4c82-a6cf-6b952f6aa351\" href=\"https:\/\/www.performics.com\/uk\/wp-content\/uploads\/sites\/9\/2026\/02\/AI-Search-How-Disovery-is-Changing.pdf\">AI Search &amp; How Disovery is Changing<\/a><a href=\"https:\/\/www.performics.com\/uk\/wp-content\/uploads\/sites\/9\/2026\/02\/AI-Search-How-Disovery-is-Changing.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-f67657b1-f376-4c82-a6cf-6b952f6aa351\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p>About the Author:<\/p>\n\n\n\n<p> Phil Crothers, Managing Partner, Performics UK<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Typing, scanning, comparing, you know, those everyday behaviours that felt like part of a routine that\u2019d be with us forever? Well, now they\u2019re increasingly being absorbed into moments of quiet delegation.&nbsp; People still ask questions, but in the modern day these questions are often answered for us, wrapped up nicely and streamlined to feel reassuringly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[3],"tags":[15],"class_list":["post-988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discover","tag-uk"],"_links":{"self":[{"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/posts\/988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/comments?post=988"}],"version-history":[{"count":10,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/posts\/988\/revisions"}],"predecessor-version":[{"id":1009,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/posts\/988\/revisions\/1009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/media\/989"}],"wp:attachment":[{"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/media?parent=988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/categories?post=988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.performics.com\/uk\/wp-json\/wp\/v2\/tags?post=988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}