Highlighted below are some of this week’s emerging trends and insights. As trends emerge and change, you will see that the topics covered each week may also vary. United States Channel Insights Mobile
- Tablet, App and Rich Media Ads Show Much Stronger Performance
- Device and environment continue to be key drivers of performance in mobile advertising, according to the latest survey of ad results from major ad server Medialets.
- The average tablet ad CTR of .59% is 44% higher than handset rates of .41%. And the CTR on apps of .56% is double that of ads served onto the mobile Web.
- Google Partners With UCSB To Build Quantum Processors For Artificial Intelligence
- Google has long shown an interest in quantum computing. It was one of the first companies to buy one of D-Wave’s quantum computers.
- Now, Google is going beyond using other people’s hardware. “With an integrated hardware group, the Quantum AI team at Google will now be able to implement and test new designs for quantum optimization and inference processors based on recent theoretical progress and insights from the D-Wave quantum annealing architecture.
- Google will also continue to work with D-Wave and use that company’s Vesuvius machine in cooperation with NASA.
- DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite
- The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance.
- DoubleClick says it has also rolled out bid optimization for Shopping campaigns, giving brands the ability to extend the same bidding algorithms from its Performance Bidding Suite to a brand’s Shopping campaigns, with “smarter” bidding based on near real-time data.
- The third and final tool from DoubleClick is purchase detail reports, which it says helps brands better understand the products consumers purchased and the ads that drove those sales.
- Facebook Tests Searching By Keyword In Mobile Apps
- The test enables people to search through content posted by friends and pages they follow.
- Facebook is giving users more control over their settings and this year added options for members to find out why they are served certain ads, among other updates.
- Facebook is running the test of the new feature on mobile devices as it continues to roll out its Graph Search product to smartphones and tablet computers.
- Snapchat Lets You Follow Remote Events Live
- Snapchat has just updated its app with a brand new Live section that will incorporate Our Story into everyone’s feed, regardless of location.
- Our Story is a Snapchat product that lets users contribute snaps to a single Story (or, thread of snaps) from a single event.
- It’s unclear how events will be chosen to be a part of Snapchat’s new Live “Our Story” section, or whether or not this will one day act as a revenue stream for Snapchat.
Global Insights APAC
- Baidu Boosts Location-based Platform With New Services, $10M Investment
- Baidu launched a service that helps retailers advertise on the smartphones of nearby users as China’s dominant search engine company expands its location-based technology to drive growth.
- It sees real-time, location-based technology as a way to boost advertising revenues from the rise of e-commerce in China.
- The service offers toolkits for merchants and software developers to build online-to-offline (O2O) applications.
Thanks for your time! Planning & Strategy Team