Engagement Strategy Increases Financial Client’s Customer Base

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Engagement Strategy Increases Financial Client’s Customer Base

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Challenge

Performics' client sought to create an engagement strategy inspired by the idea that each savings book has a story and has shaped consumers' lives. With this strategy, our client would present themselves to the consumer in an emotional way.

Consumer

The target audience included consumers with banking needs.

Strategy

Performics sought to transform the savings books into a media touchpoint, making them the first personalised savings books in Asia. Consumers were able to design their own savings book with images using a DIY microsite that Performics created.

Results

Some personal savings books were created for the consumer, newborn babies, parents, and significant others.

Because of Performics’ implementations, our financial client was able to achieve:

  • 15% growth of new customers in one month
  • $3 million earned media value, triple the cost of the campaign
  • 12,000 personal savings book stories posted on Facebook in 3 weeks