Marketers Are Getting Personalization All Wrong

Consumers are beginning to significantly alter online behavior as a direct result of its overuse, according to new research from the Intent Lab, a research partnership between Performics and Northwestern University’s Medill School of Journalism.  Roughly 40 percent of the U.S. population finds remarketing to be annoying or distracting, according to our study. So much so, they are developing ways to avoid it that could directly harm a brand. 

Read More:​ Mediavillage