Analytics e Tecnologia

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“featured_content_limg_p”: “We leverage Custom Attribution Models to measure touchpoint impact. In-Store Direct and Correlational Models explain lift from each channel on store visits and transactions. And Anomaly Detection isolates acceptable fluctuations from an actual anomaly, with automation for real-time escalation. Our proprietary BrandMath platform combines different metrics across digital and offline touchpoints into a custom unified KPI, to track performance on multiple dimensions (conversion, engagement, branding). This is all in support of determining where the next dollar should be spent.”,
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“featured_content_header_title”: “Account Health and Opportunity”,
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“featured_content_p”: “Darwin is our proprietary search technology to assess account health and opportunity, identify target production levels, manage bids and budget, and monitor performance. Features include Performance Diagnosis, Yield Optimization, Scenario Planning, Anomaly Detection and Daily Pacing.”,
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