The ‘Consumerfication’ of B2B
B2B companies face the same challenges as their B2C brethren in adapting to a digital world – but by many accounts, they are roughly 15 years behind in the transition. Digital ad spending by B2Bs […]
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B2B companies face the same challenges as their B2C brethren in adapting to a digital world – but by many accounts, they are roughly 15 years behind in the transition. Digital ad spending by B2Bs […]
Read More