Author: wpadmin
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UK Social Media Under-16s Ban
What’s Happened The UK has announced a full ban on social media for under-16s across TikTok, Instagram, YouTube, Snapchat, Facebook and X. Legislation is expected to pass by end of 2026, with rollout from Spring 2027. Beyond access, the policy removes under-16s from core platforms and restricts “addictive” design features — livestreaming, contact with unknown…
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Performance Marketing Awards 2026 Winners!
Some great news to share from the 2026 Performance Marketing Awards where Performics UK had an extremely successful evening on 12th May 2026! While the competition was incredibly stiff this year, we’re coming home with a fantastic set of results that reflect the high standard of work we’re delivering across the board. Our Wins 🥇…
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Performics Recognised as Google International Growth Certified Partner (IGAP)
We’re really proud to share that Performics UK has been recognised by Google as an International Growth Certified Partner (IGAP). It’s a meaningful validation of the work we do to help clients grow beyond their home markets, turning global ambition into something actionable and measurable. Through this programme, we’re able to combine Google’s latest tools,…
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AI Search & Insurance – A quiet look at how discovery is changing in insurance and financial services
Typing, scanning, comparing, you know, those everyday behaviours that felt like part of a routine that’d be with us forever? Well, now they’re increasingly being absorbed into moments of quiet delegation. People still ask questions, but in the modern day these questions are often answered for us, wrapped up nicely and streamlined to feel reassuringly…
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Microsoft has added AI Performance data to Bing Webmaster Tools
Microsoft has announced the beta rollout out of a new AI Performance report within Bing Webmaster Tools. For the first time brands can see how their owned content appears within AI-generated responses across Microsoft Copilot, Bing and partner AI experiences. Performics UK give their POV on this unprecedented visibility into how AI models are selecting,…
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Performics UK Speak at Performance Marketing World Unlocked
On 3rd March 2026, Phil Crothers, Managing Partner at Performics UK takes to the stage at Performance Marketing World Unlocked uncovering how Performics UK have built capability around ‘Connected Search’ in an AI world. Search is changing fast and AI is accelerating that shift. Phil will take us through the unpacking of what ‘connected’ really…
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Apple and Google enter into multi-year collaboration
Apple and Google enter into multi-year collaboration – Performics UK give their POV on Apple and Google’s entry into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. WHAT HAPPENED On January 12th, 2026, Google and Apple issued a joint statement announcing…
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Sweeping the Board at the PMW Awards
A fantastic night for Performics UK @ Starcom at the Performance Marketing World Awards with **FOUR** wins! Including Best Paid Social with ASICS and Best Retail Media Innovation with Samsung Electronics. Congratulations to our fabulous teams!
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UK Social Media Awards Winners
Huge Congratulations to Performics UK @ Starcom for their win at the Don’t Panic Events UK Social Media Awards 2025! Winners of Best Use Of Snapchat for the fabulous Invisalign campaign ‘Biting into Teen Markets’ – fantastic work!
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Performics Storming the Charts in the PMW Powerlist
Performance Marketing World revealed their top 100 most influential people in the UK performance marketing sector in 2025, as nominated and voted for by their industry peers – with FOUR of our Performics team making the list, and our MD Paul Kasamias coming in second place – Congratulations!