Author: wpadmin
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Celebrating Performics x Google Strive: Shaping the future of performance marketing leaders
Last week marked a proud moment for Performics as we celebrated the graduation of ourStrive cohort in partnership with Google. Over the past nine months, Strive has been morethan a learning programme – it has been a journey to empower future leaders with the skillsand confidence to thrive in an ever-evolving performance marketing landscape. The…
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How AI is Reshaping Digital Discovery
The future of digital advertising will be defined by diversification and a renewed focus on high quality, content rich environment . Smart marketers are already looking beyond the stablished status quo and exploring emerging ecosystems that offer something legacy display advertising has struggled to provide: a direct, trusted relationships with a precise audience.
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AI-Powered Search & Adaptive Excellence
Google and Publicis explore how the future of search is unfolding — and how advertisers can lead by embracing new AI capabilities and strategic agility.
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Cannes Lions 2025
Ali Nehme, our Global Chief Performance Officer, took the stage at Cannes Lions 2025 in the session “Shaping the Future of Digital Experiences with AI,” alongside industry leaders from Microsoft and Samsung Electronics. An insightful conversation on the transformative power of AI, and a glimpse at what’s to come.
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EMEA Commerce Summit
Last week, we had the pleasure of hosting the EMEA Commerce Summit 2025 in Paris. Eight Performics teams from across EMEA came together to explore the future of commerce for our clients. A huge thank you to everyone who joined and contributed to such an inspiring and collaborative experience.
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Microsoft and Publicis Groupe research whitepaper: How to get ahead of conversational AI search
Our comprehensive analysis reveals that organizations effectively deploying conversational AI search strategies reach unprecedented levels of consumer engagement and satisfaction.
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Performics x Meta Insights: Supercharging Social
Paul Kasamias, Managing Director of Performics UK, kicked off a key event on the unrivalled reach of social media in the UK – a field with the ability connect across six times more channels than traditional VOD. Featuring talks by Performics’ Alex Campbell turned to the evolution and power of AI in media, highlighting key…
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VivaTech
We’re thrilled to be on the ground at VivaTech, the global innovation hub founded by Publicis Groupe and Les Echos-Le Parisien. Covering key themes from cutting-edge AI and technology to high-impact networking, VivaTech was the perfect venue to spark fresh ideas, innovative thinking, and new perspectives.
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Performics x Meta Horizon: Path to Peak Performance
This action-packed session centred on a core theme: performance. We heard from Meta’s James Powell on upcoming Horizon training opportunities and certifications. Camille Bernard, Marketing Science Partner at Meta, challenged conventional measurement models, focusing on the power of incrementality and highlighting strategies for achieving true incremental growth. Tom Clarke, Senior Client Solutions Director at Performics,…
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Sweet Insights: The Future of AI at IAS Beyond
In the beautiful backdrop of the Barbican Conservatory, ias. warmly welcomed guests with an assortment of ‘Candy Kittens’, setting a memorable tone for the day. Kicking off with a number of bold predictions like by 2026, 90% of content will be AI generated, the leaders at IAS set the stage for a lively discussion about…